Martin Schleicher has more than 25 years of experience in automotive software business. Martin joined Continental in 2021 as “Head of Software Strategy” within its “Software and Central Technologies” organization. Before he held various management roles in Elektrobit, including responsibility for company strategy, product and portfolio management, and partnerships. Martin is active in various industry initiatives related to the Software-Defined Vehicle such as AUTOSAR, Eclipse SDV and SOAFEE, and currently the Chairman of the NDS (Navigation Data Standard) association. Martin is a regular speaker at conferences and active in program advisory boards of the “electronica Automotive conference”, “Automotive Computing Conference” and “Automotive Software Strategies conference”.